What Are the Main Types of Referral Programs?

Q: What Are the Main Types of Referral Programs?

Referral programs include single-sided (reward referrer), double-sided (reward both), and tiered or multi-level systems. Click to see which structure works best for your growth goals. Here are the most common types: Single-sided: Only the referrer gets a reward. Double-sided: Both parties benefit — encourages more signups. Tiered: Participants unlock greater rewards the more they refer. Public vs private: Invite-only programs or open links. Most high-performing brands use double-sided referral systems to boost both acquisition and engagement. Explore referral mechanics in Gleam’s referral tracking docs

Published on June 10, 2025

Here are the most common types:

Single-sided: Only the referrer gets a reward.
Double-sided: Both parties benefit — encourages more signups.
Tiered: Participants unlock greater rewards the more they refer.
Public vs private: Invite-only programs or open links.

Most high-performing brands use double-sided referral systems to boost both acquisition and engagement.

Explore referral mechanics in Gleam’s referral tracking docs

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