What Are the Main Types of Referral Programs?

Referral programs include single-sided (reward referrer), double-sided (reward both), and tiered or multi-level systems. Click to see which structure works best for your growth goals.

Here are the most common types:

  1. Single-sided: Only the referrer gets a reward.
  2. Double-sided: Both parties benefit — encourages more signups.
  3. Tiered: Participants unlock greater rewards the more they refer.
  4. Public vs private: Invite-only programs or open links.

Most high-performing brands use double-sided referral systems to boost both acquisition and engagement.

Explore referral mechanics in Gleam’s referral tracking docs

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How Can Referral Marketing Support Lead Generation Through Competitions?

Referral-enabled giveaways generate leads by turning every participant into a promoter. Click to see how Gleam turns sharing into bonus entries and new subscribers.