What Are the Main Types of Referral Programs?
Referral programs include single-sided (reward referrer), double-sided (reward both), and tiered or multi-level systems. Click to see which structure works best for your growth goals.
Here are the most common types:
- Single-sided: Only the referrer gets a reward.
- Double-sided: Both parties benefit — encourages more signups.
- Tiered: Participants unlock greater rewards the more they refer.
- Public vs private: Invite-only programs or open links.
Most high-performing brands use double-sided referral systems to boost both acquisition and engagement.
Explore referral mechanics in Gleam’s referral tracking docs
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How Can Referral Marketing Support Lead Generation Through Competitions?
Referral-enabled giveaways generate leads by turning every participant into a promoter. Click to see how Gleam turns sharing into bonus entries and new subscribers.