What Is Product Hunt?
Product Hunt is an online community where founders and makers introduce new products, and users discover, upvote, and comment on them. The platform is especially popular in tech, SaaS, and startup ecosystems.
Each day, new products are submitted to a ranked feed. Products that receive the most upvotes can appear on the homepage or in the Product Hunt newsletter, significantly increasing exposure. This makes launch day highly competitive and strategically important.
Launching on Product Hunt helps you:
- Build awareness among early adopters
- Attract traffic from a highly engaged audience
- Gather real-time feedback
- Validate product positioning
To maximise launch impact, many teams run coordinated campaigns around launch day. This includes building email lists beforehand, encouraging followers to support the launch, and driving structured engagement.
Gleam supports this strategy through dedicated Product Hunt Actions.
You can use the Follow Action to reward users who follow you on Product Hunt.
You can also use the Vote Action to reward users who vote for your product on launch day.
Combining Product Hunt’s organic reach with structured engagement actions allows you to amplify launch momentum while keeping participation transparent and compliant.
To simplify coordination, you can start with a ready-made launch template designed specifically for Product Hunt campaigns.
Using a structured launch approach helps convert Product Hunt visitors into long-term subscribers and customers rather than one-day traffic spikes.
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How Do You Get Featured on Product Hunt?
You get featured on Product Hunt by earning early upvotes, comments, and engagement from influential users.