What Kind of Businesses Should Use B2B Giveaways?

Q: What Kind of Businesses Should Use B2B Giveaways?

SaaS, agencies, consultants, and B2B startups use giveaways to generate leads and build early trust. Click to learn which industries benefit most from this approach. B2B giveaways are ideal for service providers, software companies, startups, or creators who want to reach business buyers through inbound channels. These brands use giveaways to replace cold outreach with warmer, more engaged contacts. You can launch a Gleam-powered campaign tailored to your sales process, whether you're targeting small businesses or enterprise leads.

Published on June 24, 2025; Updated on August 19, 2025

B2B giveaways are ideal for service providers, software companies, startups, or creators who want to reach business buyers through inbound channels.

These brands use giveaways to replace cold outreach with warmer, more engaged contacts. You can launch a Gleam-powered campaign tailored to your sales process, whether you're targeting small businesses or enterprise leads.

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Use Gleam to launch your Etsy giveaway with prize actions and rules. Click to learn how to grow visibility and drive targeted store traffic.