What Makes Bluesky Different From Twitter?

Bluesky gives users algorithm control, data portability, and no ads — the opposite of Twitter/X’s centralized structure. Click to compare platform models and decide which suits your audience.

Bluesky and Twitter/X may share UI similarities, but they differ at the core. Twitter/X is centralized and driven by commercial incentives. Bluesky uses AT Protocol to decentralize identity, moderation, and content delivery.

Bluesky allows users to choose their own content algorithms or create custom feeds. This flexibility reduces the manipulation of reach and creates a more transparent, user-led experience.

Learn more about Bluesky’s protocol on its Wikipedia entry.