Can I Run Raffles on Instagram?

You can’t legally run a raffle on Instagram unless it complies with local gambling laws and includes no-purchase entry options.

While giveaways are widely allowed on Instagram, raffles are more restricted because they may be classified as gambling. A raffle typically involves paying for a chance to win, which is illegal in many regions without a licence. To stay compliant, ensure your giveaway has a free entry route (no purchase necessary), and avoid using the word “raffle” unless you’re following local regulations. If you're unsure, it's best to run a skill-based giveaway or use a platform like Gleam to ensure all legal and platform-specific rules are met.

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