How Do I Encourage Quality Participation in Twitter Contests?

Question

Accepted Answer

Offer relevant prizes, use UGC prompts, and require meaningful actions like tagging or answering a question. Click to learn how to attract real users — not just prize hunters.

To attract quality entries, you need to align your prize and actions with your target audience. Offer something niche — not just a generic Amazon card — and ask for value-based interactions like “What feature do you want next?” or “Tag a creator you admire.”

This filters out low-intent users and encourages UGC that strengthens your brand’s content strategy. You can also add friction (like requiring a form fill) to ensure only genuinely interested users enter.

Gleam lets you structure contests that reward real engagement and filter out junk entries.