How Do I Set Up an Instagram Business Account and What Are the Benefits?

Q: How Do I Set Up an Instagram Business Account and What Are the Benefits?

Link your Instagram profile to a Facebook Business Page to unlock analytics, ads, and contact features. To set up an Instagram Business Account, go to settings and switch to “Professional Account,” then link your Facebook Business Page. This gives access to analytics (Insights), ad management, profile call-to-action buttons, and advanced DM tools—essential for brand growth. Use Gleam Competitions to drive traffic and collect followers directly through verified actions.

Published on April 24, 2025; Updated on July 10, 2025

To set up an Instagram Business Account, go to settings and switch to “Professional Account,” then link your Facebook Business Page. This gives access to analytics (Insights), ad management, profile call-to-action buttons, and advanced DM tools—essential for brand growth. Use Gleam Competitions to drive traffic and collect followers directly through verified actions.