How Much Does Facebook Ads Cost?

Facebook ad costs vary, but average CPC is $0.50–$2.00 depending on your targeting and industry.

The cost of Facebook ads depends on your campaign objective, bidding strategy, audience size, and competition. On average, cost-per-click (CPC) is around $0.50–$2.00, while cost-per-thousand impressions (CPM) is about $5–$12. You can set daily or lifetime budgets and let Facebook optimise delivery based on your goals. For promotions like giveaways or lead collection, using a tool like Gleam can improve ad ROI by driving higher-quality actions and automating entry collection through custom landing pages.

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How Do I Create a Business Facebook Page?

Create a business page by logging into Facebook, clicking “Pages,” and filling in your business info and branding.