How Do I Create an Instagram Welcome Offer?

To create an Instagram welcome offer, decide what incentive you want to give new followers—such as a discount code, free shipping, or a freebie. Next, plan how you’ll deliver the offer: you can include it in your Instagram bio link, send it automatically via DM, or feature it in a Story highlight. Make sure your messaging is clear and encourages immediate action. Many brands use a dedicated landing page to collect emails before delivering the offer. Gleam makes it easy to build a landing page that captures emails, distributes discount codes, and tracks redemptions. You can also use Gleam’s Rewards or Competitions apps to encourage followers to complete extra actions, like sharing your page or tagging friends, for additional rewards. This helps turn your welcome offer into a tool for both conversion and engagement.