How Do You Judge a Photo Contest on Instagram?

Judging a photo contest on Instagram requires clear evaluation criteria to ensure fairness and transparency. Common judging factors include photo quality, creativity, originality, relevance to the theme, and storytelling. Some contests also consider audience engagement, like the number of likes or comments. Before launching your contest, define whether winners will be chosen by a panel of judges, public voting, or a combination of both. Make sure to state judging criteria in your contest rules so participants understand what’s being evaluated. If using likes as part of judging, remember these can be influenced by audience size or timing, so consider weighting them alongside quality factors. You can also use tools like Gleam to collect entries and organize them for judging, or even automate a voting process among your audience.