How Do I Promote a Webinar on LinkedIn?

Question

Accepted Answer

Share the registration link in organic and sponsored posts and ask registrants to forward it. Don't run a giveaway on LinkedIn itself.

To promote your webinar on LinkedIn:

Post organically on company and personal pages with the registration link and a clear call-to-action
Run sponsored posts for the webinar itself. LinkedIn's Advertising Policies ban sweepstakes ads, so keep any giveaway out of them
Ask registrants to forward the link to colleagues
Use Viral Share on your registration page for referral-driven growth

Build the registration page with the Webinar Promotion Template and share its link on LinkedIn, with a line saying LinkedIn doesn't sponsor, endorse or run the promotion. Don't run a giveaway on LinkedIn itself, because LinkedIn's policies don't allow it.