How Do I Run a Photo Contest on Instagram?

To run a photo contest on Instagram, start by defining the contest goal—whether it’s growing followers, boosting engagement, or gathering user-generated content. Then decide on the entry method, such as posting photos with a branded hashtag or tagging your account. Write clear contest rules, including eligibility, submission deadline, and prize details, and promote them in your post caption, bio link, and Stories. Encourage participants to follow your account and tag friends to expand reach. Monitor entries through hashtags or mentions. After the contest ends, select winners based on your chosen criteria. Tools like Gleam can help you collect entries, track participation, and randomly select winners, while also ensuring your contest follows Instagram’s promotional guidelines.