Can I Run Giveaways From a Business TikTok Account?
Yes. A TikTok Business account can promote a giveaway, and the simplest setup is to host it on a Gleam landing page or your own site, then send people there from your posts, your bio link and ads.
A few things to know first:
- TikTok's own giveaway tool is limited. The LIVE Giveaway tool is part of TikTok Shop in the US, with prizes under $500 and no cash or gift cards. Most brands won't use it.
- Engagement bait hurts reach. Under TikTok's Community Guidelines, posts that push people to like, follow or share to win aren't eligible for the For You feed. Put the entry steps on your giveaway page instead.
- Disclose partnerships. If a brand gave you the prize or paid you, switch on TikTok's branded content toggle.
On Gleam, entrants can visit your TikTok profile or watch a video for an entry, alongside email signup, referrals and other Actions. TikTok follows can't be verified automatically, so check the winner follows you before you announce them.
Our TikTok giveaway rules guide covers TikTok's rules in full, with links to each source.
Wondering why we can't check follows? See why Gleam can't verify TikTok follows automatically.
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How Do I Change My Instagram Account from Personal to Business?
In the Instagram app, open your profile menu, tap Account type and tools, then Switch to professional account, and choose Business.