Can I run giveaways from a Business TikTok Account?

Yes! Business Accounts are ideal for running verified giveaways or contests with tools like Gleam to track entries and reward actions.

Running giveaways from a TikTok Business Account is a powerful way to increase brand awareness and engagement. Although TikTok doesn’t have native contest features, business accounts can promote giveaways through organic posts or paid ads, and direct users to external platforms for entry. Business accounts benefit from features like clickable links, profile action buttons, and access to TikTok Ads Manager—making it easier to amplify your promotion and reach new audiences.

With Gleam.io, you can run TikTok giveaways where users must follow your TikTok, watch a video, or complete other social actions to enter. Gleam helps you stay legally compliant while tracking entries, verifying actions, and growing your audience in a measurable way. It’s the ideal companion for turning TikTok traffic into long-term leads or customers.

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