What Can Get a Giveaway Banned on TikTok?
The biggest risk is anything TikTok treats as fake engagement. Its Community Guidelines ban trading services that artificially boost engagement, and say content that tries to manipulate people into inflating likes or follows isn't eligible for the For You feed. Enforcement runs from restricting your reach to banning the account.
Avoid these:
- Asking people to make extra accounts, or buying followers to look bigger.
- Requiring a purchase to enter with no free way in, which can turn a giveaway into an illegal lottery in many countries.
- Rules that are missing, vague or hard to find.
In Gleam, Follow on TikTok records the entrant's TikTok username when they log in. TikTok doesn't let us check the follow, so compare your winners' usernames with your followers before you announce them. We also generate Terms & Conditions for every Competition, and they sit in the widget where entrants can always read them.
TikTok changes its rules, so check them before you launch. This isn't legal advice.
Yes, TikTok requires clear terms and conditions for all giveaways, including eligibility, entry methods, and winner selection.
Sources: TikTok Community Guidelines
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How Long Should an Instagram Giveaway Last?
Start with 7 to 14 days. That's long enough to promote across a few posts and short enough to keep urgency. Set the dates on your campaign's Setup tab.