How Can I Track Twitter Contest Performance Without Paid Ads?

Question

Accepted Answer

You can track Twitter contest performance organically using Gleam’s built-in analytics and reporting tools. Expand this FAQ to see which metrics matter and how to analyse them while your campaign is live.

You don’t need paid ads to understand how your Twitter contest is performing. Gleam includes organic tracking tools that show where entries come from, how users engage, and which sources drive the most conversions.

Performance tracking starts with attribution. You can break down entries by social network, referral URL, or custom UTM parameters. This makes it possible to see which tweets, creators, or links are generating real participation rather than just impressions.

The Reporting tab gives you a complete visual overview of your campaign from start to finish. It shows activity over time and helps you spot spikes, slow periods, or moments when promotion efforts had the biggest impact.

Within the Reporting tab, you can analyse performance using multiple breakdowns:

Actions to see which entry methods are used most
Events to understand key moments during the campaign
Top Users to identify highly engaged participants
Referrers to see where traffic and entries originate
Locations to understand geographic participation

You can also refine insights using the date range selector in the top-right corner of the report. This allows you to zoom in on specific promotion windows, compare different days, or evaluate the impact of a particular tweet or announcement.

Using these organic reporting tools lets you optimise your Twitter contest in real time. You can adjust messaging, timing, or entry methods while the campaign is active—without relying on paid amplification.