What Should I Write in My Instagram Bio?

When writing your Instagram bio, aim for clarity and relevance. Use the limited space to showcase your identity, highlight your niche, and set expectations for your content. You might include your job title, interests, location, or a tagline. For creators and businesses, a good Instagram bio also includes a clear call-to-action, such as “DM me for collaborations” or “Tap the link below to shop.” Emojis can help convey tone or organize text, while hashtags make your bio more discoverable. Don’t forget to include a clickable link in your bio. With tools like Gleam, you can create a landing page linked in your bio to host giveaways, collect leads, or promote multiple links at once. This is especially useful if you’re running campaigns and want to make the most of that one clickable Instagram bio link.