How to Do a Giveaway on YouTube
To do a giveaway on YouTube, choose a prize, define clear entry rules, follow platform guidelines, and use a tool like Gleam to collect entries and pick a winner fairly.
Running a giveaway on YouTube is a powerful way to boost engagement, grow your channel, and reward your community. Start by selecting a prize that’s relevant to your audience — this could be your own product, a sponsored item, or an exclusive experience. Make sure the prize adds value and encourages people to participate without attracting low-quality entries.
Next, clearly define how users can enter. Common methods include commenting on a video, subscribing to your channel, liking a post, or completing additional actions like visiting a website. YouTube requires that your giveaway comply with its Community Guidelines and Contest Policies, including disclosing that YouTube is not affiliated with your promotion and including official rules.
To manage your giveaway efficiently, use a platform like Gleam. It allows you to verify actions (like subscriptions or comments), prevent fraud, and select winners fairly. With Gleam, you can also add bonus entry actions and track performance, making your campaign more interactive and measurable from start to finish.
See Next Article
How to Pick a Winner from YouTube Comments
Use a comment picker tool like Gleam to randomly select a winner from eligible YouTube comments, while ensuring that all entry conditions are met.