Can I Require a Purchase in a Game of Skill?

Games of skill are treated differently from games of chance because winners are selected based on merit rather than random drawing. This distinction means skill-based contests are not always classified as lotteries, which can allow purchases to be included as a condition of entry in some jurisdictions.

Whether a purchase is permitted depends on local regulations. For example, Australia generally allows purchases in games of skill, while some U.S. states apply additional requirements or restrictions. Laws can vary by country, state, or region, so you should always confirm the rules that apply to your audience before launching a campaign.

Understanding how “No Purchase Necessary” laws work is essential when planning a promotion. These rules are designed to prevent chance-based giveaways from becoming illegal lotteries, but they often do not apply in the same way to skill contests.

In general, chance-based giveaways require a free alternative method of entry so paid and free entries have equal odds. Skill-based contests are usually exempt because judging is based on creativity, knowledge, or performance rather than luck.

Gleam helps you run compliant skill contests by supporting clear disclosures, location-based rules, and controlled entry mechanics. This allows you to structure campaigns that respect local laws while still aligning entry requirements with your business goals.

For a deeper legal overview, visit our compliance guide to see how purchase requirements differ between skill contests and sweepstakes.