What’s the Difference Between a Raffle and a Giveaway?

Raffles often require payment, giveaways do not. Click to learn how to choose the right format for your campaign.

A raffle is typically a game of chance where users pay for tickets to enter and win a prize. Raffles are subject to strict regulations and often require a gaming license.

A giveaway is a promotional campaign where users enter for free by taking actions like signing up or following a page. Giveaways are less regulated and easier for businesses to run.

Gleam supports compliant sweepstakes with Alternate Entry Methods and Custom Purchase Actions so you can remain within legal boundaries.