Georgia Contest and Sweepstakes Laws
Yes, you can run a giveaway in Georgia if entering doesn't require a purchase or payment. Georgia's promotions provision, O.C.G.A. § 10-1-393, treats a promotion that awards a prize by chance and requires a purchase or payment as a lottery under § 16-12-20. The same section says promotions based on chance that are played on a computer, mechanical or electronic device at a place of business in Georgia are unlawful lotteries, subject to the exceptions it lists.
That makes free entry the whole game for a Georgia campaign. If you want to reward purchases, offer an equal free route so nobody has to pay for a chance.
In Gleam:
- Add your purchase Action as a Custom Action.
- Switch on A Purchase or Donation is Required to Complete This Action.
- Check the free entry alternative in your Terms & Conditions. The free entry earns the same number of entries as the paid one.
Put the material terms in your rules, not in fine print, and don't imply anyone has won before they have.
This isn't legal advice. Ask a Georgia attorney if your promotion includes a purchase.
Sources:
See Next Article
Vermont Contest and Sweepstakes Laws
Vermont bans setting up or promoting a lottery for money or property, with prison and fines, so keep every entry free.