Georgia Contest and Sweepstakes Laws

In Georgia, contests and sweepstakes are lawful when they are properly structured to avoid being defined as illegal lotteries. An illegal lottery in Georgia requires the presence of prize, chance, and consideration. To comply, sweepstakes generally eliminate consideration by offering a Free Alternative Method of Entry (AMOE), while contests must be based on skill rather than chance.

Georgia’s consumer protection laws mandate that all promotions clearly disclose terms and conditions, including eligibility criteria, methods of entry, prize descriptions, odds of winning, and any restrictions. Sweepstakes must offer free entry without requiring any form of payment or purchase. Promotions involving tobacco or alcohol are subject to additional regulatory oversight in Georgia.

Organizers must also avoid misrepresentations, such as suggesting someone has won a prize when they have not. All material terms should be presented clearly and conspicuously to prevent deception. Companies targeting Georgia residents should consult the state’s gambling and trade practices laws to ensure full compliance before launching their contests or sweepstakes. Sources:

• Georgia Code Title 16, Chapter 12 – Offenses Against Public Health and Morals
• Georgia Fair Business Practices Act (FBPA)
• Georgia Attorney General – Consumer Protection Division