s an Age Verification Popup Legally Required?
Yes, in many countries, websites promoting age-restricted products are required to implement an age verification system to prevent access by minors. Expand to learn how different industries and countries apply these rules.
In regions like the United States, Canada, the UK, and the European Union, laws mandate that certain types of online content—especially those related to alcohol, tobacco, adult entertainment, gambling, and cannabis—must not be accessible to underage users.
While enforcement varies, most jurisdictions expect companies to use a visible and reasonable age barrier, typically an age gate popup with a self-declared birthdate. Some industries, however, may require ID-based or payment-based verification methods.
Adding a Gleam age verification popup is a practical step toward compliance and reputation protection.
See Next Article
How Do I Implement an Age Verification Popup?
You can implement an age verification popup using Gleam’s pre-built Capture template, which includes behavioral rules to display the popup when users visit specific pages. Click to learn how to set it up and stay compliant.