What Legal Requirements Must I Follow When Offering Coupons?
In the U.S., UK, Canada, and Australia, coupon offers must include clear terms, eligibility, and expiry dates. Click to learn the rules that protect your brand and your customers.
Each country has its own laws around discount advertising. In the U.S., sales must follow FTC guidelines. In Australia, the ACCC requires full disclosure of price comparisons and conditions. In the UK and Canada, misleading offers can result in penalties.
To remain compliant, your coupon must show expiration, valid use, and total value. Display this clearly in popups, banners, or footers.
For Australia, read more in [ACCC guidelines on promotions](https://www.accc.gov.au/business/advertising-and-promotions
Read U.S. Chamber legal overview)
For US, read more in U.S. Chamber legal overview
For Canada, read more in Competition Bureau Canada
For UK, read more in Advertising Standards Authority
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What Is the Main Difference Between a Contest, Sweepstakes, and Lottery?
A contest requires skill, a sweepstakes is random with no purchase required, and a lottery involves payment, chance, and a prize—making it the most heavily regulated. Click to explore the legal differences and how they affect your campaign setup.