How Do I Obtain Permission to Use UGC from Contest Participants?
Include clear terms and consent checkboxes in your contest entry forms to legally obtain permission to use participants' content.
To legally use user-generated content (UGC) from contest participants, you must obtain explicit permission before using their submissions in any public-facing materials. This is typically done through your contest’s terms and conditions, where you outline how submitted content may be used in marketing, emails, social media, and more.
You should include a required checkbox at the point of entry, accompanied by clear language. For example: “I agree to allow Your Brand to use my submitted content for promotional purposes, including website, social media, and email marketing.” Participants should not be allowed to submit their entry unless this box is checked.
It’s also important to store these consents securely and keep a record of acceptance. Legal requirements for consent may vary depending on your country or industry, so it’s highly recommended to consult local laws or seek legal advice when preparing your campaign rules.
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What Are the Rules for Running a YouTube Contest?
YouTube contests must follow platform policies, including disclosing official rules, offering free entry, and clearly stating YouTube is not affiliated with the promotion.