What’s the Safest Licence of Photo Stock Services for Commercial Use?
Creative Commons Zero (CC0) and Unsplash’s license are the safest for commercial use — offering free, unrestricted use with no attribution required.
When using stock images for your business, the safest licenses are Creative Commons Zero (CC0) and the Unsplash License. These licenses let you use images for commercial purposes without crediting the creator — making them ideal for use in ads, emails, and sales pages.
Still, it’s important to review the fine print. Even on reputable platforms, certain photos may be subject to model or trademark restrictions. Avoid redistributing, selling, or rebranding stock assets unless specifically permitted by the license.
If you're running a giveaway, using CC0 or Unsplash imagery in a Gleam Competition lets you create a visually appealing campaigns while staying compliant with image rights.
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Are Free Stock Images Really Free?
Yes — many stock platforms offer completely free images for commercial use, but it’s essential to confirm the license before publishing.