What Is the No Purchase Necessary Rule in Giveaways?

Q: What Is the No Purchase Necessary Rule in Giveaways?

It ensures fairness and legal compliance. Click to learn how Gleam supports this rule in your campaigns. The "No Purchase Necessary" rule prevents chance-based contests from being classified as illegal lotteries. To comply, you must provide an alternative way to enter without making a purchase. Gleam supports this with built-in Alternate Entry Methods , allowing you to accept entries from both paying and non-paying participants — keeping your campaign legal and inclusive.

Published on July 24, 2025

The "No Purchase Necessary" rule prevents chance-based contests from being classified as illegal lotteries. To comply, you must provide an alternative way to enter without making a purchase.

Gleam supports this with built-in Alternate Entry Methods, allowing you to accept entries from both paying and non-paying participants — keeping your campaign legal and inclusive.