Where Should I Use an Age Verification Popup?

Q: Where Should I Use an Age Verification Popup?

Use age verification popups on landing pages, product pages, or site sections promoting age-restricted products or services. Click to learn which page types and content require it most. Age verification popups should appear immediately when a user visits: Product pages for alcohol, cannabis, or tobacco Blogs about age-restricted health or adult topics Promotional landing pages for mature-audience campaigns “Shop Now” pages related to regulated substances With Gleam, you can target by URL path, keywords, or custom page markers (like H1:contains “18+”) to automatically trigger the age gate only when necessary.

Published on June 12, 2025; Updated on August 19, 2025

Age verification popups should appear immediately when a user visits:

Product pages for alcohol, cannabis, or tobacco
Blogs about age-restricted health or adult topics
Promotional landing pages for mature-audience campaigns
“Shop Now” pages related to regulated substances

With Gleam, you can target by URL path, keywords, or custom page markers (like H1:contains “18+”) to automatically trigger the age gate only when necessary.

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Does an Age Verification Popup Ensure Legal Compliance?

It helps demonstrate your effort to comply, but in some industries, stricter methods like ID or credit card verification may still be required. Click to see how an age popup fits into a larger compliance strategy.