What Makes Giveaways Better Than Cold Outreach for B2B?

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Accepted Answer

Giveaways attract warm leads who opt in — making your follow-up easier and more effective than traditional cold outreach. Expand to learn why this changes the conversation.

Cold outreach often feels intrusive and converts poorly. A B2B giveaway flips this by drawing in leads who voluntarily engage, complete relevant actions, and express interest.

This opt-in model not only increases conversion rates but also improves how your brand is perceived.

You can use Gleam to qualify leads with real-time scoring and integrations — ensuring that by the time sales reaches out, you're talking to someone already warmed up.