What Is the Best Email List Growth Strategy for E-Commerce?
Effective email list growth in e-commerce isn’t about relying on a single form. It’s about matching opt-ins to user intent at different stages of the shopping journey and offering clear value in return.
Use multiple opt-in placements across the funnel
- Always-on banners and footer forms capture low-intent, casual interest.
- Scroll-triggered popups engage users who are actively browsing products.
- Exit-intent popups recover attention when shoppers show signs of leaving.
- Cart-based captures target high-intent users close to purchase.
Offer value that reduces hesitation High-performing opt-ins give shoppers a clear reason to subscribe, such as a first-order discount, free shipping, exclusive product drops, or a helpful guide. Incentives align the signup with immediate shopping value.
Prioritise cart-level email capture Capturing emails at the cart stage is one of the most reliable ways to grow a high-intent list. These users have already demonstrated purchase intent and are more likely to convert with timely follow-ups.
Connect signups to revenue Growing the list is only the first step. Sync new subscribers to your email platform to trigger welcome offers, abandoned cart reminders, and post-signup product recommendations. This turns opt-ins into measurable sales rather than passive subscribers.
Gleam Capture lets you deploy opt-ins across your e-commerce funnel and track which placements convert best, so you can optimise based on real performance instead of guesswork. If you want to learn more check our complete guide to grow your mail list.
See Next Article
How Do I Grow My Email List Without Being Pushy?
Use light-touch forms like slide-ups and tabs that align with user behavior—not interrupt it. Click to learn how to grow your list while keeping the UX clean.