What Is the Best Email List Growth Strategy for E-Commerce?
Don't rely on one footer form. Match the signup to what the shopper's doing, give them a reason to subscribe, and send every signup straight to your email platform.
- Browsing: an always-on bar or embedded form for low-pressure signups.
- Reading product pages: a popup triggered by Scrolled % Of Page or Time On Page.
- About to leave: an On Exit popup with your best offer.
- The offer: something worth an email, like a first-order discount, free shipping or early access to new drops.
- The follow-up: set up your default email provider integration so new subscribers land in your welcome series straight away. A discount nobody receives doesn't sell anything.
Then compare. Your Captures list shows Impressions, Conversions and Conversion Rate for each Capture, so you can keep the placements that work and drop the rest.
For what to send once they've signed up, read Driving Sales From Email.
See Next Article
Can I Use This Capture to Grow My Email List?
Yes. Require an email in exchange for a coupon and every claim adds a lead. Connect your email provider so those leads sync automatically.