What Is the Best Email List Growth Strategy for E-Commerce?

The best strategy uses always-on opt-ins, popups, and incentives—placed across the funnel to capture and convert. Click to see how to turn passive traffic into active subscribers.

Successful email list growth is not about using one form in one place. It is about placing the right opt-in at the right moment. Always-on banners and footer forms capture casual interest. Scroll-triggered or exit popups prompt mid-funnel engagement.

Top-performing strategies also offer value: a discount, exclusive product drop, or downloadable guide. These incentives give users a reason to share their email.

Use Gleam Capture to deploy opt-in forms across your e-commerce funnel and track which placements convert best.

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How Do I Grow My Email List Without Being Pushy?

Use light-touch forms like slide-ups and tabs that align with user behavior—not interrupt it. Click to learn how to grow your list while keeping the UX clean.