What Is the Best Type of Opt-In Form for E-Commerce?

Not all opt-in forms serve the same purpose. A visitor landing on your homepage may need a subtle banner or announcement bar to build awareness. These light prompts help establish credibility without being intrusive.

Mid-funnel users — like product viewers — respond better to popups or slide-ins offering a discount in exchange for their email. This increases conversions and captures emails before they bounce.

Down the funnel, embedded forms on thank-you pages or account dashboards help with long-term retention. Explore the best opt-in strategies by funnel stage in our full guide.

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How Do I Use Countdown Opt-Ins to Increase Urgency?

Countdown opt-ins use time-limited offers to create urgency, boosting opt-ins and conversions on key pages. Click to see how these forms increase urgency and buyer action.