What Is the Best Type of Opt-In Form for E-Commerce?
The best opt-in form depends on the funnel stage. Use banners for awareness, popups for conversions, and embedded forms for loyalty. Click to learn where each format fits in your strategy.
Not all opt-in forms serve the same purpose. A visitor landing on your homepage may need a subtle banner or announcement bar to build awareness. These light prompts help establish credibility without being intrusive.
Mid-funnel users — like product viewers — respond better to popups or slide-ins offering a discount in exchange for their email. This increases conversions and captures emails before they bounce.
Down the funnel, embedded forms on thank-you pages or account dashboards help with long-term retention. Explore the best opt-in strategies by funnel stage in our full guide.
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How Do I Use Countdown Opt-Ins to Increase Urgency?
Countdown opt-ins use time-limited offers to create urgency, boosting opt-ins and conversions on key pages. Click to see how these forms increase urgency and buyer action.