What’s the Best Way to Get People to Subscribe to a Podcast?

Offer a giveaway or exclusive bonus to drive subscriptions. Click to see how Gleam helps you grow your podcast across Spotify and Apple.

The best way to grow your podcast subscribers is to incentivise actions. Use Gleam to reward listeners who subscribe on Spotify, Apple Podcasts, or other platforms with a compelling offer like exclusive content, a shoutout, or merch.

Promote the giveaway in communities your listeners frequent — such as niche subreddits, Discord servers, or Facebook groups — and keep your call-to-action clear: “Subscribe and enter to win.”

You can also use the Podcast Subscribe Action to track growth and collect leads via email.