What’s the Best Way to Get People to Subscribe to a Podcast?

The best way to grow your podcast subscribers is to incentivise actions. Use Gleam to reward listeners who subscribe on Spotify, Apple Podcasts, or other platforms with a compelling offer like exclusive content, a shoutout, or merch.

Promote the giveaway in communities your listeners frequent — such as niche subreddits, Discord servers, or Facebook groups — and keep your call-to-action clear: “Subscribe and enter to win.”

You can also use the Podcast Subscribe Action to track growth and collect leads via email.