What Should I Include in My Black Friday Email Campaign?
Use countdowns, personalized offers, and segmented lists in your Black Friday emails to maximize conversions. Click to get the full checklist for high-performing campaigns.
A great Black Friday email should generate urgency and deliver clear value. Start with a compelling subject line and follow with a bold, mobile-friendly layout. Use countdown timers to highlight urgency and early-bird pricing windows.
Segment your list by past behavior — like recent purchases or high intent pages visited — so that users receive relevant product suggestions and offers. Include multiple CTAs that link directly to your landing page or store.
For best results, review this complete guide to Black Friday email marketing, which covers strategies to drive open rates, click-throughs, and conversions.
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How Do I Collect Emails During Black Friday Sales?
Use popups, giveaways, and lead magnets to grow your email list during Black Friday sales. Click to see how Gleam helps automate and scale the process.