What Do Customers Expect From a Free Shipping Offer?

Customers expect transparency, no surprise costs, and fast delivery. Expand to learn how to align your shipping offer with user expectations.

Shopify’s ecommerce research shows that buyers expect:

  • Clear messaging about shipping policies
  • No last-minute fees at checkout
  • Reasonable delivery times—even with free shipping

You can display this information inside a banner or popup so customers know what to expect. This prevents drop-off at checkout and supports better UX across your funnel.

To ensure trust, always mention the free shipping offer up front—especially during Black Friday or Cyber Monday.

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How Can a Free Shipping Popup Increase My Black Friday Sales?

Popup campaigns offering free shipping reduce cart abandonment and increase email signups. Expand this FAQ to learn how Gleam helps convert more users.