What’s the Difference Between a Waitlist and a Standard Giveaway?

A waitlist giveaway is designed to collect email leads before your campaign launches, priming users for early access or time-sensitive offers. It builds anticipation and allows you to segment and warm up leads.

A standard giveaway usually runs during or after the campaign to boost ongoing traffic or reward purchases. While both generate engagement, waitlists offer higher intent and better preparation for big sales like Cyber Monday.

Learn more about November campaigns in Gleam’s Marketing Ideas Guide.