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FAQsMarketing StrategiesLead Generation & Email MarketingWhat Is a Good Click Rate for Email Marketing?

What Is a Good Click Rate for Email Marketing?

Published on May 6, 2025; Updated on July 10, 2025

Click rates show how engaged your audience is with your emails. Most industries aim for 2–5%, but stronger results come from well-segmented lists, compelling calls-to-action, and relevant content. Gleam helps you increase clicks and engagement through integrated campaigns that capture user interest.

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How Can I Use Email Marketing?

To use email marketing effectively, focus on building a quality list and sending targeted, valuable content.

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