How Can I Use Contests to Build My Email List?

Q: How Can I Use Contests to Build My Email List?

Use contests to offer a relevant prize in exchange for email—and follow up with offers for non-winners. Click to see how to turn giveaway traffic into subscribers and customers. Contests work because they offer value upfront. You can require email entry to win a product, bundle, or gift card. This not only grows your list but also aligns your campaign with interested leads. Once the giveaway ends, send a consolation offer to everyone who did not win. This could be a discount, VIP access, or bundle upsell—helping convert subscribers into buyers. Use Gleam Competitions to create prize-based email lead campaigns .

Published on June 5, 2025; Updated on August 19, 2025

Contests work because they offer value upfront. You can require email entry to win a product, bundle, or gift card. This not only grows your list but also aligns your campaign with interested leads.

Once the giveaway ends, send a consolation offer to everyone who did not win. This could be a discount, VIP access, or bundle upsell—helping convert subscribers into buyers.

Use Gleam Competitions to create prize-based email lead campaigns.

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