How Is an Expression of Interest Different From a Newsletter Signup?

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Accepted Answer

EOI forms target early interest; newsletters focus on updates. Click to understand the difference and when to use each format.

An Expression of Interest form is designed to capture high-intent users who want early access, while a newsletter signup form typically gathers broader interest for ongoing updates or content.

EOI campaigns often include fields like product preferences, use cases, or urgency signals, helping marketers prioritise their most engaged leads. Newsletter forms are ideal for long-term relationship building.

To build either type, use Gleam’s Capture Setup Guide and tailor your call to action to match your audience's intent.