How Do I Generate Leads for My Business?
Use a mix of landing pages, lead magnets, contests, and social offers to collect contact details from interested users. Click to explore specific strategies you can use to grow your email list today.
Lead generation starts by understanding your audience’s needs and then offering something valuable in return for their contact information. This could be a downloadable guide, a limited-time discount, or access to gated tools or templates.
Contests and giveaways are also highly effective — they drive urgency, social sharing, and help you collect thousands of leads in a short period. With Gleam, you can run lead-gen giveaways with built-in tracking and fraud prevention, which makes the process hands-free and scalable.
Promoting your campaign through paid ads, influencer channels, or referral traffic increases visibility and reach — just be sure your offer matches your audience’s goals.
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What Is the Best Way to Qualify a Lead?
Use lead scoring to assign value to behaviors like downloads or email engagement and prioritize the leads most likely to convert. Click to explore how marketers evaluate lead quality before handing off to sales.