Should I Target Existing Customers or New Leads in My Giveaway?

Giveaways can serve multiple segments of your audience. Use one campaign to upsell or reward existing customers, and another to generate fresh leads.

With Gleam, you can create entry actions based on user behaviour (e.g., past purchases, email activity) and tag contacts automatically using your email platform.

This allows you to run targeted email flows that speak differently to cold leads versus active customers, increasing both open rates and conversions.