Why Should I Use an Email Popup During Black Friday?
Black Friday traffic is high, but attention spans are short. An email popup ensures your promotion is seen immediately — before visitors bounce, get distracted, or comparison shop elsewhere. This makes popups one of the most reliable ways to grow your email list during peak sales periods.
Best practice – when to show it:
Use an exit-intent or timed popup rather than displaying it instantly. Showing the popup after 5–10 seconds or when a user shows intent to leave helps maintain a good user experience while still capturing high-intent visitors.
Email popups are especially effective when tied to a specific Black Friday incentive, such as a discount code, early access to deals, or a limited-time bonus. Clear value messaging like “Get 15% off before Black Friday ends” performs better than generic newsletter signups.
Best practice – what to offer:
Keep the incentive simple and urgent. One clear benefit, one action, and a visible time constraint (for example, “Valid today only”) increases conversions and reduces hesitation.
Gleam lets you create targeted email popups using the Captures app, with options for timed triggers, exit intent, and custom messaging. You can easily connect the popup to your Black Friday offer and start collecting qualified email signups without custom code.
Best practice – how to optimize it:
After launch, monitor popup performance and adjust timing, copy, or incentives if conversion rates drop. Even small tweaks to the headline or offer can significantly improve results during high-traffic events like Black Friday.
See Next Article
What Makes a High-Converting Black Friday Popup?
A high-converting Black Friday popup combines urgency, clarity, and a clear incentive that removes friction at checkout. Expand this FAQ to see which elements consistently drive opt-ins during peak shopping periods.