What Is a Demo Product and Why Should You Offer One?

A demo product is a trial version of your tool that lets users explore features before purchasing. It is essential for SaaS and startups because it reduces friction, showcases real value, and builds trust early in the customer journey.

By offering a no-risk way to interact with your solution, you give visitors confidence in your product. You can launch a demo product signup campaign using Gleam’s popups and integrations to collect leads and automate follow-up.