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FAQsMarketing StrategiesLead Generation & Email MarketingWhat Is Email Marketing?

What Is Email Marketing?

Published on April 28, 2025; Updated on July 10, 2025

Email marketing involves sending targeted messages to a list of subscribers to build relationships, share content, and drive engagement or sales. It's a key tactic for nurturing leads and turning them into loyal customers. Tools like Gleam Capture help you grow your email list efficiently through giveaways and lead magnets.

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How Can Email Marketing Fuel Your Overall Inbound Strategy?

Email marketing supports inbound growth by nurturing leads, educating prospects, and converting them into customers.

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