What Is Free Shipping?

Free shipping means customers pay no delivery fee at checkout. Expand this FAQ to learn why this strategy improves your conversion rate.

Free shipping removes delivery fees from a customer's order. It is one of the most powerful ecommerce incentives—especially for reducing checkout friction and increasing average order value.

During high-traffic sales like Black Friday, this tactic becomes even more valuable. It removes a common barrier to purchase and encourages last-minute conversions.

According to Shopify research, customers are more likely to complete their order when there are no surprise costs at checkout. Gleam lets you trigger popups with free shipping offers to capture leads and close sales faster.

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Why Should I Offer Free Shipping on Black Friday?

Free shipping removes buyer hesitation during Black Friday. Expand to learn how this offer boosts sales and user satisfaction.