Why Use an Expression of Interest Popup for Pre-Launch Marketing?

Using an Expression of Interest popup before launch helps you collect leads, test messaging, and build a waitlist for early access. It provides real-time validation and creates a sense of exclusivity around your offer.

EOI popups are especially useful for SaaS, product drops, and limited-capacity events. You can trigger them using behavioural rules like scroll depth or exit intent.

Gleam provides pre-launch popup templates that let you configure custom fields, lead scoring, and post-entry redirects.