Why Use an Expression of Interest Popup for Pre-Launch Marketing?

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An EOI popup helps collect leads before launch. Click to see how waitlist templates validate demand and build momentum early.

Using an Expression of Interest popup before launch helps you collect leads, test messaging, and build a waitlist for early access. It provides real-time validation and creates a sense of exclusivity around your offer.

EOI popups are especially useful for SaaS, product drops, and limited-capacity events. You can trigger them using behavioural rules like scroll depth or exit intent.

Gleam provides pre-launch popup templates that let you configure custom fields, lead scoring, and post-entry redirects.