What Are the Advantages of Drawing a Winner Live vs Offline?

Drawing a winner live helps build trust, increase transparency, and generate engagement, unlike offline draws which lack visibility. Expand this FAQ to learn the full benefits of live winner selection.

There is a clear advantage to drawing giveaway winners live rather than doing it offline and announcing later. When you run a live draw using Gleam’s Live Draw Competitions Template, you publicly showcase the entire selection process using a visual spinning wheel — boosting transparency and fairness.

Here’s how live draws compare to offline:

Live Draws:

  • Public-facing and recordable
  • Increases viewer trust
  • Creates real-time excitement
  • Ideal for livestreams, screencasts, or social media
  • Offline Draws:
  • No visibility into how the winner is selected
  • Can lead to skepticism or low engagement
  • Misses the opportunity to create buzz

If your goal is to build social proof and keep your audience actively involved, a live draw is the best method. You can even livestream or post the video to Instagram, Facebook, or YouTube to further increase reach.