What Are the Two Main Marketer Objectives for App Promotion?
App marketers focus on two things.
- User acquisition: getting new people to find and install the app. Common tactics are app store optimisation, paid ads and social promotion.
- User engagement: getting those users to return. Tactics include personalised messages, push notifications and in-app rewards.
A giveaway can serve either. For acquisition, add the App Download Action to your Competition. It sends entrants to the App Store or Google Play, showing the right store for their device. It completes on click, so we don't check whether they installed. To measure installs, create a deep link with your install tracking provider and use it in the Action.
For engagement, reward what people do in the app. Custom Actions on the Business Plan and above can award entries for events you report back to Gleam, though your developer needs to set that up.
Pick one goal per campaign. A giveaway built for installs won't produce loyal users by itself.
See also: Article #4138
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How Much Does It Cost to Promote an App?
App promotion costs vary widely, from minimal expenses for organic strategies to substantial investments for paid campaigns.