What Are the Benefits of a Floating Popup?

Floating popups help you capture attention and drive conversions without interrupting your visitors experience. They’re lightweight, flexible, and effective for always-on promotions.

Floating Popup Benefits
  • Always visible but not intrusive: Floating popups stay fixed on the screen as users scroll, keeping your message or offer visible without blocking content.
  • Better user experience: Because they don’t take over the page, users can keep browsing normally. This makes them less annoying and more likely to lead to engagement.
  • Great for ongoing campaigns: You can use them to promote things like newsletter signups, giveaways, or discounts. Perfect for campaigns that run continuously.
  • Easy to track and customize: Floating popups integrate smoothly with analytics tools like Google Tag Manager, so you can track impressions, clicks, and conversions just like any other campaign.
  • Mobile-friendly and fast-loading: They load asynchronously and can be positioned responsively, meaning they won’t slow down your site or interfere with other elements, just install one piece of code on your site.

Gleam Captures lets you create floating popups that are fast, responsive, and easy to customize. You can launch professional campaigns in minutes and choose from ready-made templates that match your goals, including newsletter signups, discount offers, and send users to your hosted landing pages for giveaways too!

Explore more of our Capture Templates to start your popup journey