What Are the Benefits of a Floating Popup?
The main benefits of floating popups are:
- Non-intrusive: they don’t block key content.
- Always visible: reminders stay on screen as visitors scroll.
- Flexible: can highlight discounts, updates, or calls-to-action.
- Higher engagement: users are more likely to interact when it feels optional.
Brands often use them to share subtle promotions that improve conversions without frustrating users.