When Is the Best Time to Promote My Gym?

Question

Accepted Answer

The best times to promote your gym are around the New Year, early spring, and before summer when people are most motivated to start fitness routines.

Seasonal timing is key in gym marketing:

January (New Year’s resolutions): capitalize on motivation to start fresh.
Spring (March–May): appeal to those preparing for summer.
September–October: target post-summer routines and back-to-school audiences.
Holiday periods: offer discounts or short-term challenges for gift purchases.

Use the Free Gym Trial Access Reward Template to launch timely campaigns with exclusive offers that align with high-intent fitness periods.