Do Black Friday Giveaways Work for Small Businesses?

Yes. A giveaway lets a small business compete for attention without matching a big retailer's discount budget, since the cost is the prize, not a markdown on every sale. A single gift card or product bundle can generate far more visibility than the margin it costs.

Giveaways also produce something discounts don't: an audience. Every entrant who opts in or follows your social accounts becomes someone you can re-market to well after Black Friday ends, and requiring a social share or photo submission for entry extends your reach into their networks too.