How Can I Use a Referral Contest to Boost App Downloads?

Referral contests are one of the most effective ways to increase app downloads quickly. Each user gets a unique link and is incentivised to share it—earning entries or points for each successful referral.

This method scales easily because it taps into users’ existing networks. The more friends they invite, the higher their chances of winning.

You can track all app referral activity in real time using Gleam’s dashboard, and adjust incentives based on results.