How Do I Choose the Right Giveaway Tool for My Business?

Start with what success looks like, then check each tool against it.

  1. Goal. For email growth, look for a Subscribe Action and your email provider on the integrations list. For social growth, check which platforms it supports and whether it verifies the Actions.
  2. Verification. Ask what it can and can't verify. Some platforms don't let any tool verify follows, so check how winners are validated.
  3. Winners. Look for random draws, a way to invalidate and repick, and fraud checks.
  4. Rules. Does it generate Terms & Conditions and handle free entry alternatives where the law needs them?
  5. Plan limits. Check the number of winners, campaigns and entry methods on the plan you'd pay for.
  6. Ease. Can you launch from a template without a developer?

With Gleam, you can build and preview a full Competition on the free plan before you pay. On the How to Enter tab, add entry methods like visiting a product page, subscribing, referring friends or following on social. Compare plans on the pricing page.

Try a template from our Competition Templates to see how a campaign comes together.

See Next Article

How To Promote Exclusive (Gated) Content

Promote exclusive content where intent is highest, on key pages, via on-site prompts, and across owned channels. Open to see a quick 5-step plan.